An XML sitemap lists all important pages of a website that search engines need to know about. Robots.txt is a file in your website’s root directory that gives search engines instructions on which pages of a website they can index. Learn how to make your website SEO-friendly with expert tips on structure, speed, content, and technical SEO for better rankings.

Never miss an issue impacting traffic on your site

An information retrieval method designed to help search engines identify the correct context of a word. A measurement method businesses use to gauge whether marketing and business objectives, targets, and goals are being reached. When a keyword is placed as high as possible on a web page to influence ranking for a search term. A major Google algorithm update that initially rolled out in February 2011, it was followed by SEO Anomaly numerous subsequent updates. The goal of Google Panda was to reduce the visibility of low-value content, often produced by “content farms. A free web analytics program that can be used to track audience behavior, traffic acquisition sources, content performance, and much more.

Link equity is…

This spam tactic is against Google’s Webmaster Guidelines and can result in a manual action. How often a word or phrase appears within the content of a webpage. At best, this unproven concept is outdated, if ever really mattered to search engines. There is no ideal percentage that will help a webpage rank better. The name (given by the SEO industry, not Google) of a significant Google local search update launched July 24, 2014.

Use the Semrush Local toolkit to streamline and improve your local SEO strategy. One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results. According to Semrush Sensor data from September 2024, Google displays images in the top 20 results for over half of U.S. Technical SEO involves improving the technical aspects of your website to enhance its search visibility.

Advanced Strategies for Semantic SEO

Let’s explore some working and some features of Search Engine in this section. There are a lot of factors that go into ranking – relevancy being a critical aspect. For example, if you type Simplilearn, the web pages for Simplilearn shows up organically because they are relevant to that keyword. However, you also need to make sure that the page load time is fast for the end-user. Google also takes into account other factors like how long someone stays on a website and the bounce rate (leaving the site after viewing only one page).

• When you provide them with valuable information, you present yourself as knowledgeable and authoritative.
• Search engines serve billions of users per day and if you want to get a portion of the traffic, your website should appear in the top positions for related searches.
• Just be sure not to skip the alt attribute, and try to give a thorough, accurate description of the image (imagine you’re describing it to someone who can’t see it – that’s what it’s there for!).
• What most of your ongoing SEO efforts should be centered around is driving incremental traffic to the site (people who might not have found and engaged with you otherwise).
• Search engines provide results for any search query a user enters.
• The set of these results is called SERP, which means Search Engine Results Page.